Meijer Holiday Art Direction | 2025
Each year Meijer collaborates with a group of their vendor partners to send a holiday themed recipe booklet to their most loyal customers' homes. Creative production began with conceptualizing the overarching look and feel of the holiday campaign. Once vendors submitted their individual recipes, I completed photo notes to guide the art direction of the subsequent photoshoot. I then worked alongside the photographer and food stylist to actualize the creative concept. Once the images were produced, I applied them to a variety of touch points to raise awareness for the campaign. Final deliverables included display ads, social media graphics, printed booklet and a digital shopping experience.