Baby Week Promotion | 2026
Baby Week is a bi-monthly promotional campaign in which Meijer collaborates with internal teams and external vendors to deliver meaningful savings for families. I led the development of a refreshed visual identity for this omni-channel campaign, spanning both digital and print experiences. Built around bright colors, playful forms, and bold, simplified imagery, the creative concept was designed for flexibility and scale. Extending across the entire retail media funnel, the refreshed Baby Week identity provides a cohesive, ownable brand expression at every touchpoint.